7+

Years Of Experience

Tax Strategy for Business Owners—Clarity, Not Guesswork

Built by a business owner. Designed for real life.

Founder-Led & Relationship-Driven

I understand what it’s like to build something from the ground up and that's because I’ve done it myself.

Strategy, Not Just Filing

I don’t just plug in numbers and hope for the best. Every return I prepare is done with a strategy lens, looking ahead so there are fewer surprises and smarter decisions moving forward.

Built for Business Owners & the Self-Employed

I specialize in working with freelancers, self-employed professionals, and small business owners.

Tools That Create Clarity

I created the WhipSmart Tax Strategy Toolkit to give my clients visibility into their numbers, income, deductions, and profit so tax conversations happen proactively throughout the year, not reactively at filing time.

Kirwan Financial Services isn’t  just another tax prep company. I understand that YOU are unique and so is your business.

I started this firm after seeing too many business owners do everything “right” all year, only to feel blindsided at tax time. Filing returns without context. Guessing at deductions. Reacting instead of planning.

What began as a small, one-woman practice has grown into a strategy-driven firm serving business owners and self-employed professionals across Florida—clients who want to understand their numbers, not just submit them.

Here, tax preparation is just the starting point. We focus on education, structure, and year-round strategy so you can make confident decisions in your business and your life.

This is not one-size-fits-all tax prep. Your business is not just another set of numbers.

This is intentional tax strategy designed to support your long term goals.

WELCOME TO KIRWAN FINANCIAL SERVICES

Your Partner in Financial Success

Proudly serving Saint Augustine, Jacksonville, Palm Coast, Daytona Beach, and beyond.

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    Services

    Where Thoughtful Tax Preparation Meets Proactive Strategy

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    Tax Preparation & Compliance

    I prepare federal and state tax returns for individuals, families, and business owners, ensuring every return is accurate, compliant, and thoughtfully prepared. Whether you’re filing a straightforward return or managing multiple income streams, my focus is clarity, accuracy, and peace of mind.

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    Proactive Tax Planning

     

    For clients who want to go beyond filing, I offer proactive tax planning through my WhipSmart CEO Tax Strategy. This approach helps business owners and high-earning professionals understand their numbers, identify planning opportunities, and make intentional decisions throughout the year, not just at tax time.

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    The WhipSmart Tax Strategy Toolkit

    I created the WhipSmart Tax Strategy Toolkit for clients who want more visibility into their income, deductions, and profit without full accounting software. It’s a practical, easy-to-use dashboard designed to support smarter tax conversations and better planning all year long.

    Let’s Work Together to Achieve Your Financial Goals

    Our Process

    What It’s Like to Work With Me

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    01 | Initial Consultation

    It all starts with a conversation. We’ll talk through your current situation, income sources, and goals so I can understand where you are and where you want to go.

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    02 | Strategy & Planning

    I review your information and identify opportunities based on your unique situation. Whether you’re filing as an individual or running a business, this step is about clarity, planning, and intention—not guesswork.

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    03 | Preparation & Execution

    I prepare your tax return or implement your tax strategy with accuracy and care, ensuring everything is compliant, organized, and aligned with the plan we discussed.

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    04 | Year-Round Support

    WhipSmart clients receive ongoing guidance, planning conversations, and access to tools that support smarter decisions throughout the year, not just at filing time.

    Kirwan Financial Services

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